4 Tips To Get More Backlinks

Website managers in the know understand the importance of backlinks. They’re one of the top three ranking factors used by Google — and arguably the most important of the three.

Backlinks, otherwise known as inbound links, are when another site includes a link to a page on your website. By using your website as a source in their content, it shows to Google (and users) that your website is an authority on the topic.

While it’s important to generate backlinks from other websites, it’s often easier said than done. Here are four tips to help you get more backlinks and boost your website’s online rankings.

1. Look for broken links on relevant sites

Including links in your own content is another great search engine optimization (SEO) strategy, but if those links ever become broken, it could hurt your online rankings. Use this information to help boost your own backlink strategy.

Since nobody want broken links, help other websites find broken links and offer to replace them with links from your website. If you find a broken link on another site, reach out to the owner and see if they’d be willing to include some of your links to replace the broken ones. It’ll help you generate some backlinks and provide working links for the other website manager.

2. Build images with links

Visual content is a powerful tool in digital marketing. A survey from BuzzSumo found that online articles with images every 75-100 words got twice the number of social media shares as similar articles with fewer images. In other words, internet users love images, and content creators need to find and source images if they want to rank online.

If you have the design skills, building images is a great way to generate backlinks to your website. Simply create a piece of visual content and embed a link back to your website. When another website uses your informative, engaging, or creative image, it’ll add a backlink on their website, helping to boost your website’s rankings.

Some of the most popular pieces of visual content include:

Just make sure your image links to the broader webpage the image is on, not the image directory. You don’t want your backlink to lead to a dead end.

3. Write guest posts

Similar to building images, guest posts are another great way to generate backlinks on other websites. Find a website in your field, and either offer to write a post for their website or write a post and pitch it to the website manager to post.

When writing your guest post, be sure to include plenty of links back to your own website (and ensure they’re relevant to the content). Once your article gets posted, you’ll have that many backlinks directing users to your website.

4. Work with an expert

Generating backlinks isn’t the easiest task. Not only do you have to find relevant websites to include your links, but you also need to have the sales skills to persuade website managers to actually add your links to their content. After all, backlink generation is essentially sales.

If you’re not sure where to start — or if you want to see faster, hands-off results — it’s always best to work with an expert. An SEO expert will already have the knowledge, skills, tools, and network to start generating backlinks for your website right away. Just give them the word, and you can sit back and focus on your business as the backlinks start rolling in and your website climbs ever higher in the search engine results.

If you’re ready to gain more visibility online, work with someone who knows SEO. I have over a decade of experience in digital marketing, working with clients from small businesses to enterprise-level corporations. I understand how SEO works and can help you get more visibility online. Contact me today to discuss your next project.