Navigating Change: Essential Steps for a Seamless Website Migration
Navigating Change: Essential Steps for a Seamless Website Migration As a business owner, it might become essential at some point to consider migrating your business website. Whether you’re evolving your brand identity, upgrading to a more robust platform, or streamlining multiple websites into one, these decisions can be significant for your online presence. While the […]
Conversational Marketing: What Is It, What Are the Advantages and Trends
Conversational Marketing: What Is It, What Are the Advantages and Trends There’s quite some buzz in business circles about shifting from a product-centric to a customer-centric approach. It essentially means a business strategy designed not around technology and innovation, but the customer. It’s about understanding their concerns, pain points, and expectations and designing products and […]
What Is User Experience? How Design Matters to SEO
What Is User Experience? How Design Matters to SEO User experience or UX is a key contributor to website performance. UX can be defined as the overall experience or feeling of navigating and using your website. Good UX will win you repeat visitors and conversions while bad UX will push visitors to competitor websites. Google’s […]
How to Streamline Your Marketing Efforts with Google Tag Manager
How to Streamline Your Marketing Efforts with Google Tag Manager Google Tag Manager is a free tracking and marketing management platform that allows you to add marketing tags to your website to collect data. A marketing tag is basically a snippet of code that you can add to your website or mobile app. It can be […]
The Role of Soft Skills in Shaping High-Performing Marketing Teams
The Role of Soft Skills in Shaping High-Performing Marketing Teams There’s no doubt that highly trained individuals with the right balance of technical skills and experience drive growth and success in companies and businesses around the world. This holds true for marketing teams or other teams in the marketing space. However, soft skills in addition […]
Rise of the Machines: How AI is Changing the Game for SEO and Digital Marketing
Rise of the Machines: How AI is Changing the Game for SEO and Digital Marketing The world is becoming increasingly digital. As of 2017, there were an estimated 3.9 billion internet users worldwide – that’s nearly half the global population. The internet is transforming every area of our lives, and it’s having a huge impact […]
What is local SEO, and why is it important?
What is local SEO, and why is it important? The entire point of search engine optimization (SEO) is to get your website to show up on the search engine results page (SERP). But the internet is a big place. What good does showing up in results for someone from another state or country do for […]
4 Tips To Get More Backlinks
4 Tips To Get More Backlinks Website managers in the know understand the importance of backlinks. They’re one of the top three ranking factors used by Google — and arguably the most important of the three. Backlinks, otherwise known as inbound links, are when another site includes a link to a page on your website. […]
How to find best SEO keywords
How to find the best SEO keywords Keywords are an important part of any search engine optimization (SEO) strategy. While they’re not as important as they used to be (don’t stuff your content!), they’re still crucial to the success of your digital marketing campaigns. However, SEO success doesn’t depend on simply using keywords; you have […]
White Hat Vs. Black Hat SEO
White Hat Vs. Black Hat SEO Think back to just about any movie you’ve ever watched. What color did the good guy wear? What about the bad guy? Well, search engine optimization (SEO) tactics follow the same kind of wardrobe cues as the villains and heroes from countless movies. The good guys wear white, and […]