Now more than ever, ranking on search engines like Google is crucial to the success of your business. With every business having an online presence and trillions of searches going on per day, having your website in the top five Google results will allow your site to get more traffic, make your business more reputable, and help you gain more leads and potential customers.
SEO and ranking are based on a number of factors such as backlinks, bounce rate, site speed, and more. However, getting to the top is only part of the work; it’s staying there that’s the real challenge. Depending on what type of business you run, be it a small local business or large corporation, stiff competition means you might have to put in a lot more work to get your ranking up.
Here are some optimization tips that you can implement to start ranking your business on Google.
Do your keyword research
Keyword research is a staple when it comes to optimization. Doing effective research will help you understand how your audience is reaching your site and can inform which headlines and content rank well in Google search results. There are plenty of keyword research tools you can use to get a good idea of the types of information and commercial keywords that will improve your ranking.
Be mindful of page titles
Title tags are one of the most important elements of your site as they are used by search engines to display pages from your site in Google search results and appear at the top of the browser. These tags tell users what your page is about, so it’s important to keep your descriptions short, catchy, and relevant. Google only shows 50 – 60 characters of title tags.
Have a mobile-friendly site
Widespread research has shown that 57% of organic traffic comes from mobile devices. It’s important to make sure your website is optimized for all devices, especially mobile. This allows potential customers to have a seamless experience on your website and a better browsing experience. Consider creating a mobile app if you want to improve this aspect of your business.
Make sure your content is updated regularly
Stale content from years ago isn’t going to cut it when it comes to credibility and great rankings. Websites with a regularly updated blog do best on Google search rankings, and let the customer know that your site is modern, relevant, and active. You can keep your audience informed and updated on your business as well as trends, news, and information related to your business.
Track and measure the right metrics
Tracking and measuring all of the metrics on your site helps you know how many visitors you got through Google. There are endless tools and tool kits out there to analyze your site’s performance including organic traffic conversions, keyword ranking, where your visitors come from, average page load time, referring domains, and so much more.