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08.22.23 | In the buzzing marketplace of today, how can your brand cut through the noise? What makes your brand unique and memorable? The answer lies in building a robust brand identity. A strong brand identity not only differentiates you from competitors but also fosters customer loyalty and drives growth. Let’s dive into how you can create a compelling brand identity that resonates with your audience and stands out in the market…
Forbes
08.21.23 | “Your network is your net worth.” This powerful quote by Porter Gale encapsulates the immense impact that building meaningful connections can have on your professional success. The idea of networking might seem intimidating to many, especially to those who are not naturally inclined to networking…
Forbes
08.14.23 | Businesses continuously seek innovative ways to drive conversions and elevate their online presence, and video has emerged as a formidable tool for engaging audiences and compelling them to take action. From captivating product demonstrations to emotionally charged storytelling, video marketing has proven its prowess in influencing consumer behavior and boosting conversion rates…
Forbes
08.01.23 | The world of professional communications is a dynamic and constantly evolving field, which means those who work within it must also consistently evolve their skill sets. Today, certain skills are highly valued by comms leaders, and teammates who acquire and refine them will be considered great assets to their team and company…
Forbes
07.20.23 | July is Disability Pride Month, with July 26, 2023 being the 33rd anniversary of the signing of the Americans with Disabilities Act into law in the United States. This annual celebration to mark the ADA’s passage makes July a great time for business leaders to take action to ensure that everyone in their company feels a sense of belonging and that they are valued team members…
Forbes
07.13.23 | Starting a new business is the beginning of an exciting journey! From birthing an idea and designing a product or service to turning it all around into a viable, profit-making concept, entrepreneurship is a rewarding endeavor throughout. This brand journey isn’t without its challenges, though—the first of which is finding and validating a business idea…
Forbes
07.10.23 | For a brand-new communications professional, landing a position in a comms department can be the beginning of a long and fulfilling career. However, if you don’t listen to constructive feedback and heed lessons learned on the job, especially when it comes to the common comms task of generating effective copy, the path forward will be more challenging…
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07.20.23 | Embarking on the journey of entrepreneurship can be a wild ride, filled with highs, lows, and everything in between. As a new entrepreneur, you’re stepping into unfamiliar territory, armed with ambition and little to no experience. So, as expected, you will likely face various challenges along the way…
06.23.23 | The phrase ‘you have to spend money to make money’ can be daunting for small businesses and start-ups operating on a limited budget. It’s easy to imagine that effective marketing always requires deep pockets. Nothing could be further from the truth…
05.23.23 | Search engine optimization (SEO) continues to be a vital part of increasing brand awareness and lead generation. Not only does it help improve a website’s online visibility, but it can drive more traffic to it, thereby increasing the likelihood of selling a product or service. SEO is a cost-effective strategy that may be more inexpensive than traditional forms of advertising such as print or television ads…
