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16 Strategies For Brands To Get Free Press Mentions And Local News Features

04.14.23 | Gaining exposure for a product or service can attract new customers and lead to more sales, but securing PR mentions can be a big challenge. Luckily, there are effective strategies that can help your brand get earned…

How To Manage A Brand Crisis Caused By Company Leadership’s Misconduct

02.15.23 | Business leaders have a responsibility to uphold their company’s reputation. When a leader falters in this regard through personal misbehavior or imprudent executive decisions, it can damage…

15 Comms Pros Share Words And Phrases To Avoid In Sales Scripts

02.07.23 | Writing an effective sales script takes more than simply listing the features of a product or service. It requires comprehensive knowledge of whatever it is that you’re promoting, a firm grasp of the problems…

How To Attract More Customers To A Brick-And-Mortar Business In 2023

01.24.23 | While online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. From crafting a more personalized customer experience to offering in-store.

15 Social Media Trends Smart Marketers Will Leverage In 2023

01.25.23 | As leaders in their industry, the members of Forbes Communications Council know how to best track and leverage the latest social media trends to reach a target audience. Below, 15 members share their predictions for which social…

Ethical Marketing Practices To Embrace in 2023

01.20.23 | In the simplest terms, consumers in every industry aren’t going to engage with your brand if they “can’t buy what you’re sellin’.” In other words, customers know when something sounds fishy, or when it’s clear that your intentions are less than genuine…

15 Common Clichés Professional Communicators Should Avoid

01.05.23 | Communications is a constantly evolving creative field, and with the ability to craft content that sparks the interest of target audiences being a prerequisite for success, it’s important for comms pros to infuse their…

15 Smart Steps To Take When Sales Copy Is Not Converting

01.04.23 | Sales copy is intended to spur readers to take action—specifically, to make a purchase. To engage consumers and persuade them to continue their customer journey with your company until they reach the desired…

14 Tactics To Avoid When Writing End-Of-Year Sales Copy

01.03.23 | The end of the year is a time when people and companies, consumers and brands alike, reflect and look ahead to starting a fresh new year together.While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty…

Five SEO Mistakes That Can Affect Your Google Ranking (And How To Avoid Them)

06.21.22 | If you want more website visitors, you have to get your website to the top of the search engine results page (SERP). According to Brightedge research, 68% of all trackable website traffic came from organic and paid search in 2019. According to HubSpot, Google processes an estimated 5.6 billion searches every day; that’s an incredible number of potential customers who could be seeing your website and, therefore, your business…


SEO Terms Marketers Should Pay Attention To

12.15.12 | The world of search engine optimization (SEO) is filled with terms that might not make much sense to the average person. But if you want to be a successful marketer in 2023, it’s important to understand these terms and how to use them to generate more traffic to your website. Here are some of the top…