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Upcity

Essential Digital Marketing KPIs to Track In Your Next Campaign

Nowadays, there are more metrics than ever that marketers can use to track and measure the effectiveness of their marketing campaigns or broader marketing efforts. Choosing the right digital marketing KPIs, then, is a critical first step in terms of measuring the return on investment of your various marketing efforts…
Forbes

16 Top Pieces Of Career Advice From Senior Leaders In Communications

Although working in the field of communications is extremely fulfilling for many people, it can also be highly challenging. Especially when they’re just starting out, junior-level comms associates can learn a lot from seasoned leaders in their space…
Forbes

14 Communications Pros Share Their Proudest Moments At Work

Everyone wants to feel proud of their work, but professional communicators may not always get the recognition they deserve for the critical work they do. When your work and voice are front-and-center, integral to building the business’s brand reputation both inside and out, but you aren’t the face of the company…
Forbes

15 Impactful Ways A CEO Can Support The Marketing Team

Given their responsibility for creating the vision that will lead a business to success, CEOs have more than enough to do and think about without constantly treading into the territory of individual departments. With their unique perspective and talents, however, a CEO can provide crucial assistance to the marketing team…

Upcity

21 Keyword Research and Competitor Analysis Tips for 2022

Thorough keyword research and competitor analysis serve as the foundation for exceptional content. In this article, digital marketing experts provide their insight for crafting an excellent research strategy in 2022…

Upcity

10 Digital Marketing Myths and Misconceptions Debunked

As digital marketing strategies rapidly evolve, it’s essential to address the most common myths and misconceptions. Our article brings you helpful tips straight from the experts themselves…
Upcity

13 Ways to Reach Your Audience With Email Marketing

For many, social media is “king” when it comes to modern marketing best practices. Putting tons of resources and time into social channels is standard practice for startups and corporations alike. However, email marketing continues to be an important content marketing strategy to convert leads to revenue…
Upcity

What's The Difference Between On-page And Off-page SEO?

Any business that’s in the process of growing should already be aware of SEO. Search Engine Optimization is a marketing strategy that makes businesses rank higher on search engines like Google. A higher ranking means more organic traffic, which in turn means more potential customers…
Expertise

16 Best Legal Marketing Companies

Find and connect with the 16 Best Legal Marketing Companies. Hand picked by an independent editorial team and updated for 2022…
DigitalExaminer

The Best Chicago SEO Companies

Looking for a local SEO company in Chicago, Illinois and surrounding areas? Find 5 great Chicago search engine optimization options…