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Upcity

Ways for Small Business Owners to Combat Inflation

08.30.22 | Inflation has been in the news for several months, with good reason. From gas prices to groceries and much more, recent coverage has detailed some of how consumers are being impacted by inflation, both during the pandemic and currently. But what many of those stories and articles don’t mention is how the…
Upcity

Common Link Building Mistakes to Avoid in 2022

08.23.22 | When it comes to marketing for small businesses, most people agree that recommendations and word of mouth are still the best and most effective ways to acquire customers and grow your reputation. And in the realm of SEO, link building performs a similar function. Trusted websites linking back to yours are one of the best ways to not only direct people to your site, but also to improve…
Upcity

What Are The Best Digital Marketing Certifications For 2022?

08.16.22 | Jobs and careers are moving and shifting at a rapid pace nowadays. And that’s especially true for people in the field of digital marketing. From search engine optimization to social media marketing, content marketing, PPC campaigns, email marketing, and every other form of digital outreach you can think…
Forbes

12 Marketing Strategies To Use For The Decline Of Brick-And-Mortar

08.15.22 | Marketers may find difficulty in promoting a brick-and-mortar company while they see their numbers go down during the pandemic. Seeing a rapid decline in businesses during the pandemic made marketers think outside the box and explore techniques…
Upcity

Top Signs That It's Time to Hire For Your Small Business

08.09.22 | Recent news coverage and articles online have certainly made it seem that it’s getting harder and harder to find people to fill job openings. The reality, however, is that unemployment numbers are low, and there are a lot of applicants who are interested in finding new and exciting opportunities with small businesses…
Upcity

Summer Marketing and Advertising Tips for Small Businesses

08.01.22 | Black Friday and holiday sales are on the minds of advertisers and business owners all year round. Some companies and industries build their entire marketing strategy around and cater virtually all of their marketing efforts to, these narrow windows in the calendar year…
Forbes

14 Tips To Avoid Harmful Influencer Marketing Techniques For Your Brand

07.07.22 | There are ways to avoid these problems with influencers who are helping. Even if the damage is already done, there are maneuvers that can recover the company’s brand. Brand marketing is important to a business, but it does not have to exceed your budget. 14 members from Forbes Communications Council share their wisdom on how to avoid or to recover from this…
Forbes

16 Keys To Building A Summer Internship To Attract Full-Time Talent

07.22.22 | Internship programs help small businesses and large corporations alike to create pipelines of top talent who will hopefully join their ranks later. Organizations often create summer internship programs, specifically, to help students and recent graduates gain valuable experience in their chosen fields. Done right, it’s a win-win, as interns get to learn about the company’s culture, operations…
Forbes

How To Rethink KPIs To Better Understand Campaign Results

07.20.22 | As every communications leader knows, there are countless ways to interpret data. Sometimes, tweaking how you’re approaching stated success metrics can reveal a different perspective, either allowing for better insights into how a campaign could be refined to improve results or illuminating a part of the bigger picture that had been obscured. The tricky…
Forbes

How Comms Teams Can Support Organizational And Individual Health And Wellness

07.21.22 | A company’s communications team typically plays an outsized role in crafting internal messaging sent to employees. From efforts to improve employee engagement to communications meant to get everyone on the same page regarding company changes and policies, comms team members are involved in disseminating critical information about many aspects of their company’s…