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Upcity

Best B2B Payment Tools for Small Businesses

10.26.22 | When it comes to consumer or B2C payment options for small businesses and online retailers, there is no shortage of options. And chances are you’re already familiar with almost every big name in the online and mobile payments space, from Square to Apple Pay to PayPal to Venmo to Google Pay…
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Upcity

Advice to Turn a B2B Business Digital in 2022

10.12.22 | The B2B sector has for a long time been one where face-to-face interactions, direct lines to your point of contact, and handshake deals were the best options for conducting business. And while there are still countless opportunities to be sought through these …
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Upcity

Tips for Mitigating Loss During a Business Data Breach

09.27.22 | One of the things that many small businesses take for granted is the security of their data and that of their customers, too. Often entrepreneurs and small-business leaders assume that their company isn’t a big enough target to be concerned about, but nothing could be further from the truth…
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Forbes

Preparation Tips for a New Product Launch

09.23.22 | It’s thrilling, it’s nerve-wracking, and it’s a lot of work–we’re talking, of course, about a product launch. From the newest companies and startups in the world to the most established brands, every business experiences the same excitement, nervousness, and stress when it comes to bringing something new to the market and executing a successful product
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Upcity

Best Interview Questions for Finding New Talent

09.20.22 | The interview process can be a difficult one for candidates, but it is also a genuine skillset for hiring managers and interviewers as well. In the same way, that job candidates do better with preparation and practice throughout the interview process, so too can HR professionals, hiring managers, and team members benefit from learning about the best interview…
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Upcity

Event Marketing and Management Tips For Fall 2022

09.19.22 | As concerns about the pandemic begin to wane, there are a lot of opportunities for small businesses to return to event marketing as a large part of their overall marketing efforts. At the same time, the event space has shifted, and the types of events that customers and clients are looking for have expanded.
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Upcity

Ways for Small Business Owners to Combat Inflation

08.30.22 | Inflation has been in the news for several months, with good reason. From gas prices to groceries and much more, recent coverage has detailed some of how consumers are being impacted by inflation, both during the pandemic and currently. But what many of those stories and articles don’t mention is how the…
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Upcity

Common Link Building Mistakes to Avoid in 2022

08.23.22 | When it comes to marketing for small businesses, most people agree that recommendations and word of mouth are still the best and most effective ways to acquire customers and grow your reputation. And in the realm of SEO, link building performs a similar function. Trusted websites linking back to yours are one of the best ways to not only direct people to your site, but also to improve…
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Upcity

What Are The Best Digital Marketing Certifications For 2022?

08.16.22 | Jobs and careers are moving and shifting at a rapid pace nowadays. And that’s especially true for people in the field of digital marketing. From search engine optimization to social media marketing, content marketing, PPC campaigns, email marketing, and every other form of digital outreach you can think…
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Forbes

12 Marketing Strategies To Use For The Decline Of Brick-And-Mortar

08.15.22 | Marketers may find difficulty in promoting a brick-and-mortar company while they see their numbers go down during the pandemic. Seeing a rapid decline in businesses during the pandemic made marketers think outside the box and explore techniques…
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