Content marketing is a marketing strategy that can help grow your customer base, boost your brand credibility and awareness, close deals, and make sales by creating, publishing, and distributing content to your target audience.

What are the components of content marketing?

Content marketing is not a one-time thing that you only need to do in the first few weeks or months of your business. It is a long-term commitment that plays a critical role in the success of your company. It also includes a variety of components that help it become an effective marketing tool.

Creating relevant content

The content that you create has to be relevant to what your company offers. If you are in the travel industry, your website and blog should contain articles on top sites and attractions, cheap flights and hotel deals, and other travel-related topics. You have to make sure that your content describes who you are and tells your story so that your audience immediately knows what to expect from you.

Consistent content creation

Creating content on a regular basis is key to successful content marketing. From the start, you should post and publish articles as often as possible to keep your blog and website fresh and up-to-date. For example, if you sell gadgets, you should come up with articles as soon as a new phone model or gaming console is released.

Distribution of content

Did you know that about 3 million articles and blog posts are published online daily? With such a huge amount of content being released every day, what can you do to get your content to reach your target audience? There are many ways to distribute content so that as many people as possible can read it. Social media is always a great way to get traction on content.

What are the types of content marketing?

Nowadays, many companies see content marketing as a worthy investment. They believe using multiple content marketing strategies allows them to reach their target audience faster and more efficiently. Below are examples of content marketing strategies that we commonly use:

Content writing

Because of the popularity of social media, it only makes sense to use it as a tool to market your company. According to data, there are about 3.6 billion social media users around the world. That is quite a large amount of people you can reach in just a few clicks. Examples of social media platforms you can use are Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat.

Blogs

Starting a blog lets you create long-form content that provides a more in-depth look into your products or services. It also gives you many opportunities to cover a wide range of topics related to your niche. Make sure to add a share feature via links and social media to allow sharing to other websites and platforms.

Infographics

An infographic is a kind of graphic or visual that contains information and data in a simple and easy-to-understand format. To be an effective method for communicating your content, it has to use clear images and short and simple words and statements.

Videos

Sometimes, product pictures and product descriptions and reviews in text form are just not enough, so people seek videos online to see what the item really looks like and how it works.  This is the reason that unboxing and product review videos are quite popular. They let people see a product in an actual person’s hands. They also help build a bond with the audience.

Paid advertisements

Paying for ads allows your products or services to be placed across the web where you want potential customers to see you. They can appear on your own blog posts, third-party sites, social media, and others.

Podcasts

Many people like to listen to podcasts while they do household chores, exercise, or just relax at home. From television series and movies to books and music, podcasts cover a wide array of topics and can last from half an hour to several hours. You can start your own podcast to have a platform to market your products or services to potential consumers who do not like to read blogs or watch videos.

What are KPIs?

KPIs or Key Performance Indicators serve as the measure of how effective your content marketing strategies are. There are several types, and below are some of them that we monitor closely for client campaigns:

Unique page visits – This is a measure of the traffic your page receives per day, week, or month.

Time on page – This is the amount of time every person spends to read a blog, article or page on your website.

Comments – If people are leaving comments on your blogs or articles, this means your content has made an impact on them.

Shares – This indicates the number of times people have shared your content on different social media platforms and others.

What are the types of content marketing?

Nowadays, many companies see content marketing as a worthy investment. They believe using multiple content marketing strategies allows them to reach their target audience faster and more efficiently. Below are examples of content marketing strategies that we commonly use:

Content writing

Because of the popularity of social media, it only makes sense to use it as a tool to market your company. According to data, there are about 3.6 billion social media users around the world. That is quite a large amount of people you can reach in just a few clicks. Examples of social media platforms you can use are Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat.

Blogs

Starting a blog lets you create long-form content that provides a more in-depth look into your products or services. It also gives you many opportunities to cover a wide range of topics related to your niche. Make sure to add a share feature via links and social media to allow sharing to other websites and platforms.

Infographics

An infographic is a kind of graphic or visual that contains information and data in a simple and easy-to-understand format. To be an effective method for communicating your content, it has to use clear images and short and simple words and statements.

Videos

Sometimes, product pictures and product descriptions and reviews in text form are just not enough, so people seek videos online to see what the item really looks like and how it works.  This is the reason that unboxing and product review videos are quite popular. They let people see a product in an actual person’s hands. They also help build a bond with the audience.

Paid advertisements

Paying for ads allows your products or services to be placed across the web where you want potential customers to see you. They can appear on your own blog posts, third-party sites, social media, and others.

Podcasts

Many people like to listen to podcasts while they do household chores, exercise, or just relax at home. From television series and movies to books and music, podcasts cover a wide array of topics and can last from half an hour to several hours. You can start your own podcast to have a platform to market your products or services to potential consumers who do not like to read blogs or watch videos.

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