With all of the web pages and web content on the internet in 2020, the number of user searches grows exponentially day by day. This means that SEO is a vital part of any website that wants to stand out amongst the masses. The SEO industry was worth $65 billion in 2016 and is expected to reach $80 billion in 2020. But what is SEO exactly? SEO, or search engine optimization, is a way to optimize your website so that it can achieve higher ranking on search engines like Google. It makes your site more user-friendly, faster, easier to navigate, and overall more seamless to use.
SEO is crucial for your site’s visibility, helping it appear within the first few results out of potentially millions. So no matter what search engine they are using, more users are bound to click on your site. SEO also increases your credibility and reputability, further boosting your business. Lastly, it is the ultimate promotion – potentially putting you ahead of all the competition in your field or area.
Within SEO, there are a whole host of tools that you can use to jump start your SEO journey. Taking advantage of these incredible marketing tools will give your business a chance at advancing in the market. Here is our list of the top 5 SEO tools for success.
Google Search Console is the ideal tool for beginners to get started with SEO. It allows people with any size site or blog to access a range of user-friendly tools that give insight into your website. By assessing your site’s performance and pinpointing problems, it helps you make sure your site is search-engine friendly.
For more advanced users of SEO, SEMrush is the ultimate toolkit to delve deeper into SEO. Not only can you look at the performance of your website and improve it, you can also analyze backlinks from other websites to yours (link building), use the keyword research tool and view detailed analysis reports, and most importantly, check out your competitors. How do your competitors measure up against you when it comes to session duration, bounce rate, and more?
KWFinder is a SEO Keyword Tool that helps you look for long-tail keywords that are less competitive, as you don’t want to go for search terms that are oversaturated on the internet. Your aim is to get noticed, and this analytical, innovative platform will give you the keyword suggestions to do just that.
SEOQuake is a toolbar extension that allows you to quickly view an array of search engine parameters, as well as save and compare them with results from other projects. This is recommended for more advanced SEO-ers as some icons, numbers and other features may be unfamiliar to beginners.
With any, better yet, all of these SEO tools, you can be on your way to conquering google, one rank at a time!