Benefits of local SEO
Local SEO is similar to regular SEO, except it helps link your business to a specific location. When someone goes to their favorite search engine and types in “HVAC company near me,” for example, Google will scour the internet for companies matching that location. If you follow local SEO best practices, your website will appear front and center in the search engine results.
The benefit is that you get more attention from potential customers in your service area. Since 93% of consumers use search engines to find local businesses, the first page of the search engine results is exactly where you want to be.