Press
15 Comms Pros Share Words And Phrases To Avoid In Sales Scripts
Writing an effective sales script takes more than simply listing the features of a product or service. It requires comprehensive knowledge of whatever it is that you’re promoting, a firm grasp of the problems…
How To Attract More Customers To A Brick-And-Mortar Business In 2023
While online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. From crafting a more personalized customer experience to offering in-store.
15 Social Media Trends Smart Marketers Will Leverage In 2023
As leaders in their industry, the members of Forbes Communications Council know how to best track and leverage the latest social media trends to reach a target audience. Below, 15 members share their predictions for which social…
Ethical Marketing Practices To Embrace in 2023
In the simplest terms, consumers in every industry aren’t going to engage with your brand if they “can’t buy what you’re sellin’.” In other words, customers know when something sounds fishy, or when it’s clear that your intentions are less than genuine…
Council Post: 17 Big ‘Don’ts’ For Senior Leaders When Sharing News Of Layoffs
Global events, natural catastrophes and other current affairs in the news can have effects, good or bad, on businesses in other locations and in unrelated industries. For example, many chief executives and…
17 Top Tips CEOs Can Use To Explain External Events Impacting Business
Global events, natural catastrophes and other current affairs in the news can have effects, good or bad, on businesses in other locations and in unrelated industries. For example, many chief executives and…
20 Ways To Get Other Teams To Share Creative Ideas For Comms Campaigns
From devising internal campaigns to engage employees and share important company news to promoting events externally and setting up media interviews for C-suite leaders, many of the projects comms pros handle can benefit greatly from the…
14 Comms Pros Share The Last Piece Of Content They Repurposed
Content creation can be time-consuming and resource-intensive for organizations. The good news is, repurposing content by transforming it into different formats and repackaging it in different mediums for different channels is a great way to make the most of…
15 Ways To Make A Positive First Impression At Networking Events
Networking events can be intimidating, but they also offer great opportunities to make valuable connections and promote your business. One critical aspect of networking success is the first impression you make…
