Press
Eight Inclusive Ways Companies Are Celebrating Disability Pride Month
July is Disability Pride Month, with July 26, 2023 being the 33rd anniversary of the signing of the Americans with Disabilities Act into law in the United States. This annual celebration to mark the ADA’s passage makes July a great time for business leaders to take action to ensure that everyone in their company feels a sense of belonging and that they are valued team members…
How To Find Your Business Idea And Validate Its Potential
Starting a new business is the beginning of an exciting journey! From birthing an idea and designing a product or service to turning it all around into a viable, profit-making concept, entrepreneurship is a rewarding endeavor throughout. This brand journey isn’t without its challenges, though—the first of which is finding and validating a business idea…
20 Mistakes Rookie Copywriters Make (And How To Avoid Them)
For a brand-new communications professional, landing a position in a comms department can be the beginning of a long and fulfilling career. However, if you don’t listen to constructive feedback and heed lessons learned on the job, especially when it comes to the common comms task of generating effective copy, the path forward will be more challenging…
How to Overcome Common Challenges as a New Entrepreneur
Embarking on the journey of entrepreneurship can be a wild ride, filled with highs, lows, and everything in between. As a new entrepreneur, you’re stepping into unfamiliar territory, armed with ambition and little to no experience. So, as expected, you will likely face various challenges along the way…
How to Develop a Marketing Strategy on a Limited Budget
The phrase ‘you have to spend money to make money’ can be daunting for small businesses and start-ups operating on a limited budget. It’s easy to imagine that effective marketing always requires deep pockets. Nothing could be further from the truth…
How to use AI to improve your SEO campaign
Search engine optimization (SEO) continues to be a vital part of increasing brand awareness and lead generation. Not only does it help improve a website’s online visibility, but it can drive more traffic to it, thereby increasing the likelihood of selling a product or service. SEO is a cost-effective strategy that may be more inexpensive than traditional forms of advertising such as print or television ads…
17 Creative Ideas To Get Customers Involved In Marketing Efforts
Many companies that have embraced a customer-centric business model are realizing the value of maintaining this focus in their marketing as well. Aside from assisting in the ideation and creation of more holistic strategies …
17 Tips For Companies That Choose To Express Support For Social Causes
Taking a stance regarding a controversial social or political cause can be uncomfortable, and perhaps consequential to some degree, for individual people; for a corporation, it can be downright dangerous to the brand and its bottom line…
