Consultancy

A FRACTIONAL CMO CONSULTANT WHO'S DONE THIS FOR 20+ YEARS.

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  • Senior marketing strategy without a full-time executive hire
  • B2B and startup engagements scoped to your stage and runway
  • Weekly leadership cadence, monthly retainers, no annual lock-in

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    Fractional CMO Consultant for Founders Past the Guessing Stage

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    Marketing strategy is where most growing companies get stuck. The founder ran it early on, the team scaled, and now decisions about positioning, channels, and budget happen without senior judgment behind them.
     
    A fractional CMO consultant brings that judgment into the room. The work goes beyond tactics. It covers strategy, sales and marketing alignment, vendor coordination, and reporting tied to revenue.
     
    I have spent two decades inside marketing leadership across SaaS, services, e-commerce, and growth-stage startups. Every engagement is scoped around your actual stage, not a template applied across industries that look nothing like yours.

    B2B Fractional CMO Work Built for Real Sales Cycles

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     A B2B fractional CMO engagement looks different than generalist consulting. The strategy accounts for long deal cycles, account-based motion, sales handoffs, and pipeline metrics that map back to revenue rather than vanity numbers.

    The first 90 days focus on understanding your buying committee, the deal cycle, and where the current pipeline leaks. From there, channels get sequenced based on what your specific B2B motion rewards. The CMO consultant role embeds with leadership, reports to the CEO, and owns marketing outcomes, not just delivers slide decks and walks away after the engagement closes.

    What a Fractional CMO Consultant Actually Delivers

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    Bringing in a consultant should change something inside the business, not just produce another report. Here is what an engagement covers when I embed as your fractional CMO consultant.

    GROWTH
    STRATEGY

    A 12-month plan that ties channels, hires, and budget back to revenue. The kind of strategy a B2B fractional CMO builds for companies past the guessing stage.


    POSITIONING &
    MESSAGING

    Sharp market positioning, competitive analysis, and messaging built around how buyers actually evaluate options, not internal product taxonomy or industry jargon.

    SALES & MARKETING
    ALIGNMENT

    Tighten the lead handoff, fix the deal cycle, and end finger-pointing about lead quality. CMO consultant oversight across the full revenue funnel.


    AI SEARCH
    & GEO

    Get cited and recommended by ChatGPT, Gemini, and Google AI Overviews. Generative engine optimization led by a marketing leader tracking search since 2008.

    MARKETING TEAM
    COACHING

    Direct your internal team and external vendors under one accountable leader. Senior judgment available weekly, with skill-building built into every leadership meeting.


    FRACTIONAL CMO
    CONSULTANT

    Embedded strategy and execution oversight on a flexible monthly retainer. Direct reporting to your CEO and ownership of marketing outcomes without a full-time hire.

    B2B FRACTIONAL
    CMO

    Built for companies with long sales cycles and complex buying committees. Account-based strategy, pipeline reporting, and tight alignment with the sales motion that closes.

    STARTUP FRACTIONAL
    CMO

    Post-product-market-fit growth strategy for seed and Series A companies. Channel sequencing, hiring plans, and reporting that hold up under investor scrutiny.


    Startup Fractional CMO Engagements That Respect Runway

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    A startup fractional CMO knows the difference between experiments worth running and ones that look productive but waste cash. The first quarter audits current channels, kills what isn’t compounding, and identifies the two or three channels that actually compound for your company stage. After that, the work is execution discipline, hiring sequence, and reporting that holds up under investor scrutiny.
     
    I have worked with seed and Series A startups across multiple verticals, scoping each engagement around the actual runway available. The structure flexes monthly, so spend always matches what the business genuinely needs.

    What Working Together Looks Like

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    • Twenty years of senior marketing experience across B2B, SaaS, e-commerce, professional services, and growth-stage startups in multiple verticals across the country
    • Honest strategic judgment on what to fund, what to kill, and what to defer, based on what actually works at your specific stage of company growth
    • Direct integration with leadership through weekly meetings, async updates, and full visibility into pipeline performance week over week and month over month
    • Monthly retainers with no long-term lock-in, since results should drive renewal rather than contractual commitments that benefit neither side of the relationship equally
    • Cross-functional coordination across sales, product, and finance so marketing decisions connect to revenue rather than operating as a standalone silo inside the organization

    Startup Fractional CMO Engagements That Respect Runway

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    A startup fractional CMO knows the difference between experiments worth running and ones that look productive but waste cash. The first quarter audits current channels, kills what isn’t compounding, and identifies the two or three channels that actually compound for your company stage. After that, the work is execution discipline, hiring sequence, and reporting that holds up under investor scrutiny.
     
    I have worked with seed and Series A startups across multiple verticals, scoping each engagement around the actual runway available. The structure flexes monthly, so spend always matches what the business genuinely needs.

    What Working Together Looks Like

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    • Twenty years of senior marketing experience across B2B, SaaS, e-commerce, professional services, and growth-stage startups in multiple verticals across the country
    • Honest strategic judgment on what to fund, what to kill, and what to defer, based on what actually works at your specific stage of company growth
    • Direct integration with leadership through weekly meetings, async updates, and full visibility into pipeline performance week over week and month over month
    • Monthly retainers with no long-term lock-in, since results should drive renewal rather than contractual commitments that benefit neither side of the relationship equally
    • Cross-functional coordination across sales, product, and finance so marketing decisions connect to revenue rather than operating as a standalone silo inside the organization

    What Working Together Looks Like

    • Twenty years of senior marketing experience across B2B, SaaS, e-commerce, professional services, and growth-stage startups in multiple verticals across the country
    • Honest strategic judgment on what to fund, what to kill, and what to defer, based on what actually works at your specific stage of company growth
    • Direct integration with leadership through weekly meetings, async updates, and full visibility into pipeline performance week over week and month over month
    • Monthly retainers with no long-term lock-in, since results should drive renewal rather than contractual commitments that benefit neither side of the relationship equally
    • Cross-functional coordination across sales, product, and finance so marketing decisions connect to revenue rather than operating as a standalone silo inside the organization

    What our happy customers are saying

    “The entire staff at Numerique has been phenomenal. They are quick with their replies and incredibly helpful.”
    Edward KennedyDirector, Client Experience
    “The entire staff at Numerique has been phenomenal. They are quick with their replies and incredibly helpful.”
    Edward KennedyDirector, Client Experience
    “The entire staff at Numerique has been phenomenal. They are quick with their replies and incredibly helpful.”
    Edward KennedyDirector, Client Experience

    Frequently Asked Questions

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    A fractional CMO consultant integrates with leadership, owning marketing decisions while reporting to the CEO. I embed with founders weekly, set quarterly OKRs, and align sales and marketing under one growth plan.

    A B2B fractional CMO gives you senior expertise immediately, without the cost or risk of a full team. I help founders sequence hires correctly, building strategy first and growing the team as channels prove out.

    A startup fractional CMO typically audits channels, defines positioning, and sets measurable goals in the first quarter. I deliver a 90-day roadmap, prioritize the highest-impact channels first, and report weekly on early wins.

    Companies are ready when revenue exceeds $1M, channels feel fragmented, and the founder can’t run marketing anymore. I offer a free discovery call to assess fit before recommending an engagement or alternative path.

    My consultancy serves SaaS, professional services, e-commerce, and growing B2B and B2C brands across the US. Twenty years of cross-industry experience mean strategy translates fast, without spending months learning a new vertical from scratch.

    A strong marketing consultancy typically delivers strategic clarity within 30 days and measurable lift within 90 to 120 days. I always set expectations upfront, with weekly reporting, so progress is visible from the first month.