Auto Body

Stop Letting Insurance Carriers Run Your Marketing

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The carriers tell you when work comes in, what you can charge, and how fast it has to leave the shop. DRP contracts pay the bills, but they also lock the business into someone else’s economics. An auto body shop fractional CMO changes that calculus.
 
I embed inside the shop and rebuild the direct-consumer side of the funnel, including local SEO, Google Local Service Ads, paid search, review systems, so drivers find the shop before the carrier sends them elsewhere. The DRP work continues. The dependence on it stops. That’s the difference between running a shop and running a brand.
The carriers tell you when work
The carriers tell you when work

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    Collision Repair Marketing Strategy Built on What Drivers Actually Check

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    Drivers don’t pick auto body shops the way they pick mechanics. They pick on photos, reviews, response time, and how quickly the shop answers their first question. A collision repair marketing strategy that ignores buyer behavior loses to whoever sweats the details.
     
    I build the systems that turn every completed repair into a marketing asset: photo capture workflows, review request automation, response cadence on Google Business Profile, and content that addresses the questions drivers ask before calling. The shop’s reputation stops being something that happens organically and becomes something the marketing function actually owns and reports on.

    Auto Repair Lead Generation That Doesn't Live or Die on Insurance Carriers

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    The shops that scale in collision today are the ones with a direct-consumer pipeline running in parallel with DRP. Auto repair lead generation that delivers consistent demand independent of carrier referrals is what gives the business pricing power, negotiating leverage, and stability when insurance economics shift. I coordinate Local Service Ads, organic search, paid search, and reputation work as one engine.

    Reviews compound rankings. Rankings compound bookings. Reputation marketing for auto shops becomes the moat that keeps competitors from undercutting on price, because the shop is no longer competing on price in the first place.

    What an Auto Body Shop Fractional CMO Engagement Covers

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    Here’s what a fractional CMO handles in an auto body shop. The goal is simple: less reliance on insurance carriers, more direct demand, and a reputation that translates into real revenue.

    LOCAL SERVICE
    ADS

    Dedicated management of Google Local Service Ads, the channel most shops underuse. Tuned for cost per booked repair, not cost per click or impression.


    REVIEW
    VELOCITY

    Automated review request workflows after every completed repair. The reputation marketing for auto shops that turns into Google rankings, conversion lift, and direct trust.

    PHOTO CAPTURE
    SYSTEMS

    Before-and-after photo workflows trained into the shop floor. Every completed repair becomes content for Google Business Profile, social, and SEO throughout the year.

    RESPONSE TIME
    OPTIMIZATION

    Phone scripts, intake workflows, and after-hours coverage tuned to the response speed drivers actually expect. The conversion lever most shops never measure properly.

    GENERATIVE
    SEARCH

    Get cited when drivers ask ChatGPT, Perplexity, and Google AI Overviews about collision repair. AI search visibility built on two decades of SEO experience.



    FRACTIONAL MARKETING
    LEADERSHIP

    Senior marketing leadership for auto body shops past owner-led marketing. Strategy, vendor oversight, and weekly cadence without the cost of a full-time hire.



    COLLISION REPAIR
    STRATEGY

    A complete collision repair marketing strategy covering direct acquisition, reputation, DRP coordination, and pricing power. Built around how drivers actually choose shops today.

    AUTO REPAIR
    LEAD GEN

    Full audit and rebuild of auto repair lead generation. Direct-consumer channels coordinated, DRP relationships maintained in parallel, and reporting tied to booked work and average ticket.

    For Auto Body Shops Done Running on DRP Alone

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    • Get started with a fractional CMO who's spent two decades building marketing functions across service and trade businesses.
    • DRP contracts pay the bills. They also lock the shop into carrier economics. A real collision repair marketing strategy builds the direct-consumer side alongside DRP so the business stops depending entirely on what insurance carriers decide to send each month.
    • Drivers pick shops on photos, reviews, and response time. Reputation marketing for auto shops isn't optional. It's the strongest predictor of which name they call first and which name they tell their neighbor about afterward.
    • Auto repair lead generation that doesn't connect to direct demand is just paying to fill the same DRP queue. The growth comes from owning a percentage of the local market directly, regardless of which carrier is paying for the repair.
    • A fractional CMO embeds senior marketing leadership into the shop without the cost of a full-time hire. Weekly cadence, monthly retainers, no annual lock-in. Results that compound from month one onward.

    Startup Fractional CMO Engagements That Respect Runway

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    A startup fractional CMO knows the difference between experiments worth running and ones that look productive but waste cash. The first quarter audits current channels, kills what isn’t compounding, and identifies the two or three channels that actually compound for your company stage. After that, the work is execution discipline, hiring sequence, and reporting that holds up under investor scrutiny.
     
    I have worked with seed and Series A startups across multiple verticals, scoping each engagement around the actual runway available. The structure flexes monthly, so spend always matches what the business genuinely needs.

    What Working Together Looks Like

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    • Twenty years of senior marketing experience across B2B, SaaS, e-commerce, professional services, and growth-stage startups in multiple verticals across the country
    • Honest strategic judgment on what to fund, what to kill, and what to defer, based on what actually works at your specific stage of company growth
    • Direct integration with leadership through weekly meetings, async updates, and full visibility into pipeline performance week over week and month over month
    • Monthly retainers with no long-term lock-in, since results should drive renewal rather than contractual commitments that benefit neither side of the relationship equally
    • Cross-functional coordination across sales, product, and finance so marketing decisions connect to revenue rather than operating as a standalone silo inside the organization

    What Working Together Looks Like

    • Twenty years of senior marketing experience across B2B, SaaS, e-commerce, professional services, and growth-stage startups in multiple verticals across the country
    • Honest strategic judgment on what to fund, what to kill, and what to defer, based on what actually works at your specific stage of company growth
    • Direct integration with leadership through weekly meetings, async updates, and full visibility into pipeline performance week over week and month over month
    • Monthly retainers with no long-term lock-in, since results should drive renewal rather than contractual commitments that benefit neither side of the relationship equally
    • Cross-functional coordination across sales, product, and finance so marketing decisions connect to revenue rather than operating as a standalone silo inside the organization

    What our happy customers are saying

    “The entire staff at Numerique has been phenomenal. They are quick with their replies and incredibly helpful.”
    Edward KennedyDirector, Client Experience
    “The entire staff at Numerique has been phenomenal. They are quick with their replies and incredibly helpful.”
    Edward KennedyDirector, Client Experience
    “The entire staff at Numerique has been phenomenal. They are quick with their replies and incredibly helpful.”
    Edward KennedyDirector, Client Experience

    Frequently Asked Questions

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    Not usually. My collision repair marketing strategy works with existing operations, though digital intake tools sometimes improve conversion. I review current shop systems first and recommend technology changes only when they clearly unlock measurable growth.

    Yes, though it takes time and consistent execution and designing reputation marketing for auto shops with damaged review profiles by burying older negatives with high-volume positive reviews, plus thoughtful responses to legacy complaints over months.

    Yes. Specialty auto repair lead generation often outperforms general approaches because messaging matches buyer expectations precisely. I build segmented programs for luxury, fleet, or specialty work where shop capability and pricing warrant the focus.

    Sometimes, since intake quality directly affects the conversion of marketing spend. But by coordinating with front-office leaders before changing campaigns, sharing scripts and call standards, staff are prepared rather than caught off-guard by new lead volume.

    Vendor coordination is part of most engagements, including photographer relationships and video production scheduling. I don’t shoot personally, but manage creative vendors, so completed work feeds Google Business Profile, ads, and social content consistently.

    Most engagements transition smoothly during ownership changes, either continuing under new leadership or wrapping cleanly with documentation handed off.