Press
11 Copywriting Tricks That Are Critical For Driving Sales
To create copy that drives sales, communications professionals must leverage the writing skills they have to speak directly to the audience and leave them feeling like they made the right choice purchasing your product or service. Not using jargon and having a call to action are successful tactics that will reach your audience when creating sales copy…
12 Keys That Business Leaders Should Consider To Improve Customer Experience
Recent research has shown that as many as 84% of consumers plan to shop at small businesses this holiday season. And if your small business is going to reach those consumers, email is going to be a critical part of your holiday marketing strategy. Even with the bevy of marketing tools and outlets…
SMB Email Marketing Strategies for the Holiday Season
Recent research has shown that as many as 84% of consumers plan to shop at small businesses this holiday season. And if your small business is going to reach those consumers, email is going to be a critical part of your holiday marketing strategy. Even with the bevy of marketing tools and outlets…
Top KPIs To Track Your SEO Campaigns
Search engine optimization (SEO) campaigns are a powerful way to generate more traffic to your website. In fact, SEO drives 10 times more traffic than organic social media. However, it also comes with a slight problem: How can you tell if your SEO strategies are working? It’s not like an email or social media campaign…
What Are Some Tips for Better B2B Marketing Automation?
Any small business owner is likely to be familiar with marketing automation options and best practices when it comes to the consumer side of things. CRM, social media, digital marketing, and retargeting–you’re not only aware of them, but you’re also likely receiving those personalized messages and targeted ads yourself…
Best B2B Payment Tools for Small Businesses
When it comes to consumer or B2C payment options for small businesses and online retailers, there is no shortage of options. And chances are you’re already familiar with almost every big name in the online and mobile payments space, from Square to Apple Pay to PayPal to Venmo to Google Pay…
Advice to Turn a B2B Business Digital in 2022
The B2B sector has for a long time been one where face-to-face interactions, direct lines to your point of contact, and handshake deals were the best options for conducting business. And while there are still countless opportunities to be sought through these …
Tips for Mitigating Loss During a Business Data Breach
One of the things that many small businesses take for granted is the security of their data and that of their customers, too. Often entrepreneurs and small-business leaders assume that their company isn’t a big enough target to be concerned about, but nothing could be further from the truth…
Preparation Tips for a New Product Launch
It’s thrilling, it’s nerve-wracking, and it’s a lot of work–we’re talking, of course, about a product launch. From the newest companies and startups in the world to the most established brands, every business experiences the same excitement, nervousness, and stress when it comes to bringing something new to the market and executing a successful product
