What is User Experience (UX)?
User Experience can be defined as how people feel while interacting with your website. Your site is the anchor to your company’s digital efforts and it can have cascading effects on how users feel about your product or service.
To fully understand the concept of UX, it’s important to take into account the constituents of good User Experience. User Experience or UX is often used as an umbrella term that encompasses the following under it: relevance of content with respect to search queries, site performance (speed, navigation, coherent sitemap), interactive elements (menus, Call-to-action buttons), and overall harmony in design. It’s important to keep in mind that visitors will experience and judge your site as a whole and not in parts. Consistency in user experience will reward any site owner with higher conversions and repeat visitors.